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Emparical Technologies technology empowers Mihin Lanka with Reservation hosting solutions

New Delhi (India), 13 January 2009: Emparical Technologies (E- Tech), a leading technology provider of automated aviation and travel related software solutions, today announced its strategic partnership with, Sri Lanka’s leading low-cost airline, Mihin Lanka for the use of its Airline Inventory and Reservations System (AIRS).

Under the terms of the contract signed between the two entities, Emparical Technologies will provide Mihin Lanka the booking technology for the Airline Inventory Hosting, reservation at city and airport offices, call centers and the internet booking engine. For airport operations, a unique state-of-the-art Departure Control System will be made available. Travel agencies would benefit from a distribution interface and a unique integrated application within using AIRS.

Commenting on the partnership, Ankur Bhatia, Executive Director, Emparical Technologies said, “Our expertise in providing cutting-edge technology for the travel & aviation industry as well as our continued focus on service excellence has resulted in strong relationships in the entire SAARC region. This strategic alliance with Mihin Lanka, Sri Lanka will give us another opportunity to empower LCC’s with the latest technology to improve their operational efficiency.”

According to Kapila Chandrasena, CEO, Mihin Lanka, “By associating with the E-Tech Group, we have ensured that our airline is powered by state-of-the-art technology that integrates all levels of operation. Through AIRS, we have acquired a hosting solution that is cost-effective and yet enables us to integrate seamlessly across our distribution channel network comprising ATOs (Airline Ticketing Office), CTOs (City Ticketing Office), call centers, travel agencies and the end-customers.”

AIRS, a revolutionary web based application solution offers airlines a state-of-the-art, user-friendly solutions from the bookings stage to the check-in process. A unique feature of AIRS is its user friendly GUI (graphical user interface) which will enable Mihin Lanka partners - be it travellers or travel agents - to make online reservations quickly and easily. End users also get real-time access to the best fares and seat availability details at the click of a mouse. Additionally, AIRS enables the airline to maintain complete passenger records, thus facilitating the creation and upgradation of customer profiles.

About Emparical Technologies Private Limited
Emparical Technologies Private Limited, one of the constituents of the E-Tech Group of Companies, is an information technology and software development company engaged in providing IT services including development and implementation of automated aviation and travel related software solutions. The latest offering from the company is the state of the art airline inventory reservation system called AIRS. AIRS has been conceived with the idea to assist Airlines to effectively market their product, while economically controlling the inventory and other related aspects.

About E-Tech Group
The E-Tech Group is one of the largest diversified groups in the aviation, travel and information technology arena. A conglomerate of independent companies, the E-Tech Group seeks to provide solutions to upcoming challenges in these competitive domains. After ushering in an era of automation in the travel sector, the E-Tech Group pioneered Business Process Outsourcing and IT enabled services in the Indian Subcontinent. With a turnover of over 100 Million US Dollars, a workforce of nearly 3,500 employees, 50 fully automated offices across the Indian subcontinent and multiple collaborations with leading global business organizations, the group continues to grow and strengthen its network of services.
For more information, visit the E-Tech Group website at www.E-Tech .in

About Mihin Lanka
Mihin Lanka is Sri Lanka’s first low cost airline offering travellers safe and reliable air travel at highly affordable fares. A government owned enterprise established with a mission to provide and promote affordable air travel to all whilst offering an efficient and professional service to customers. Starting from 01 January 2009, Mihin Lanka will operate 5 frequencies to Dubai. Mihin Lanka now flies to the UAE and India using Boeing 737 aircraft.
For more information, visit the Mihin Lanka website at www.mihinlanka.com

Press Contacts
Amita Tandan/ Tarun D. Nagrani
Text 100 Public Relations
Phone:- 46012000
Email: amitat@text100.co.in    tarunn@text100.co.in


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